You Got 3 seconds!

blinkI came across an interesting article by Luke Wroblewski on how site visitors within 2-3 seconds can quickly identify whether the site they are visiting is worth staying or leaving. That means as a site owner you got 3 seconds to impress your site visitors. 3 seconds might not be the exact amount of time for each visitor, but it emphasizes that you have a few seconds to grab people’s attention and communicate who you are, what you do and what to do next on your site.

A great book that goes beyond the web to explain this phenomenon is Blink by Malcolm Gladwell.