This week I attended a great webinar by Google’s Avinash Kaushik(@avinash) on mobile marketing and advertising strategies. Avinash is a funny guy and really knows his stuff. One of the takeaways from the webinar was “integrate mobile strategy” in every aspect of your online marketing strategy. According to Microsoft, half of all local searches are done through mobile phones, which means businesses need to adapt and optimize their web sites for mobile platforms today.

Watch the recorded webinar to learn more: