Tag Archives: design

Customers Squeeze Tropicana: Lessons in Rebranding

Sometimes the rebranding and redesigning of products, web sites and logos are disliked, and even hated by customers. In the past we heard horror stories of eBay’s homepage redesign, or Coke’s introduction of New Coke. I recently saw the newly redesigned Tropicana at the store, and personally it really looked some generic store brand product, and it did not stand out from the competitors (since there are gazillion different products in this category). Recently the company announced that Tropicana will be going back to the old design for their packaging after hearing from many disgruntled customers of their dislike of this new design… I guess this must have been a very expensive exercise for the company.

Tropicana Packaging

In Memoriam: Adobe GoLive (1999-2008)

Adobe GoLive 4.0

On Monday, Adobe finally pulled the plug on Adobe GoLive software. Originally, Adobe bought GoLive Cyber Studio in 1999 to replace its aging Adobe PageMills web editing application and to compete against Macromedia Dreamweaver and Microsoft FrontPage, but a lot has happened in the last 5 years.

In the last few years, Adobe bought Macromedia, Microsoft killed FrontPage and at the same time developed Microsoft Expression to replace FrontPage. In this midst, Adobe GoLive was lost in the shuffle and Dreamweaver pretty much kicked its butt in terms of popularity and use among web designers. In the past 10 years, I came across Adobe GoLive once, when I accidentally clicked on the GoLive icon instead of Adobe Reader. So this was long time coming, Adobe GoLive is finally dead. May it rest in peace.