Infographic by MDG Advertising
Great post on Writing effective email copy by folks at Campaign Monitor.
50 All-Time Great Retail Subject Lines by VerticalResponse should be bookmarked.
Email design is one of the most difficult tasks that take a lot of time and planning by web designers. Recipients of your pretty HTML emails have a very short attention span and on top of that your email looks different depending on what type of email program or service people are using. You have to keep testing the email to make sure it looks normal across many different email platforms.
Once the design of the email is completed, then you have to pay attention to the subjectline, images, wording and contents of your email, because it might trigger spam firewalls and throw your pretty HTML email into a Junk Mail of the recipient.
I came across this short article by good folks at Campaign Monitor on Email Design Guidelines, which could help us make sense of all this mess and maybe help to get our email message across to our recipients without getting shotdown by spam firewalls.
Based on the feedback from my recent presentation, some folks wanted to know which email publishing tools I recommend. Also, some of the companies I listed in my presentation changed names or have dissapeared for some odd reasons.
So here is the updated list:
All of these companies offere different pricing and features. If you are in the process of selecting one of these tools, then you should be looking for a solution that at minimum offers these features:
- Detailed Performance Reporting
- Customized Templates
- Point-and-click editing
- Subscriber Management
- List Segmentation
- HTML/Plain Text Delivery
- Campaign Scheduling
If you have other email publishing tools that you would like to recommend based on your experience, feel free to comment and leave a link to their site.
You wanna put your family on the web? Famster is here to help. You can setup a secure web site for your family to share calendars, photos, notes, blog and much more for free. Easy to use and setup.
Pickle Juice (aka new Gatorade competitor)
Yes, pickle juice has all the good stuff you need to hydrate yourself after a heavy workout.
Interesting approach to market a university…
Ebay and Google signed a deal this week to work together on text-based and click-to-call advertising online.
Writely is back
Writely is now back and accepts new accounts. Writely is simple and one the best word processing applications online. FYI: Writely was recently acquired by Google.