This week I attended a great webinar by Google’s Avinash Kaushik(@avinash) on mobile marketing and advertising strategies. Avinash is a funny guy and really knows his stuff. One of the takeaways from the webinar was “integrate mobile strategy” in every aspect of your online marketing strategy. According to Microsoft, half of all local searches are done through mobile phones, which means businesses need to adapt and optimize their web sites for mobile platforms today.
Watch the recorded webinar to learn more:
Interesting interview of two guys behind Google+, Vic Gundotra and Bradley Horowitz by TechCrunch TV. According to these top Googlers, Google+ is a key platform to turn Google from “search” into “social” company and will be a major driver of Google’s future products.
I use Google Analytics a lot for web traffic analytics and reporting, however, it is missing one big feature which is real-time web analytics. All the reports you see on Google Analytics are for yesterday’s traffic. Many ecommerce, news and other transactional web sites want to monitor real-time traffic to see reports on how many people are on the site every hour and trying to see what the users are looking at right now, which page is viewed most in the past hour and much more. I came across Clicky.com which offers real-time web analytics that can be accessed on any mobile platform. Also, Clicky plays nice with many open-source web applications such as Joomla, WordPress and Magento, which is great.
Great review of Google Wave by Slate.com.
Google Analytics is one of the best web tracking tools for web sites of all sizes and it is free. The video below goes through the basics of Google Analytics and its features which is great for people who are just starting to use this tool.
How much are the salaries of top Google execs (Larry Page, Sergey Brin & Eric Schmidt)?
How about a $1, yes, one US dollar. See more details…
*Update (4/10/07): NYTimes.com recently developed an interactive site that shows executive compensation for top US companies. It is interesting to note that Steve Jobs’s salary is also a $1.
Google is now offering free wireless internet connection in Mountain View, California. It’s all nice of Google and stuff….. except I think it is another way for Google to connect more people to its services and market its products. Very smart move.
Gbuy is the new payment system developed by Google for consumer-to-merchant transactions on the web, it will be released later next week. Read the full story.
Google is beta testing Google Page Creator that lets anyone with a Google account to create and publish a web page.
The interface is very simple and easy to use. The online tool creates all the html code in clean XHTML with CSS to style the content. Like all other Google applications, the Page Creator has a very user-friendly interface and offers ways to change the layout and 100 MB of space to publish your web site. Also, you can choose from 5-10 different templates with different color schemes to style your homepage any way you want.
Take a test drive and see for your self!