Tag Archives: google

Re-thinking Mobile Marketing

This week I attended a great webinar by Google’s Avinash Kaushik(@avinash) on mobile marketing and advertising strategies. Avinash is a funny guy and really knows his stuff. One of the takeaways from the webinar was “integrate mobile strategy” in every aspect of your online marketing strategy. According to Microsoft, half of all local searches are done through mobile phones, which means businesses need to adapt and optimize their web sites for mobile platforms today.

Watch the recorded webinar to learn more:

What is Google+

Interesting interview of two guys behind Google+, Vic Gundotra and Bradley Horowitz by TechCrunch TV. According to these top Googlers, Google+ is a key platform to turn Google from “search” into “social” company and will be a major driver of Google’s future products.

Clicky: Real-time Web Analytics

Real-time Analytics by Clicky.com

I use Google Analytics a lot for web traffic analytics and reporting, however, it is missing one big feature which is real-time web analytics. All the reports you see on Google Analytics are for yesterday’s traffic. Many ecommerce, news and other transactional web sites want to monitor real-time traffic to see reports on how many people are on the site every hour and trying to see what the users are looking at right now, which page is viewed most in the past hour and much more. I came across Clicky.com which offers real-time web analytics that can be accessed on any mobile platform. Also, Clicky plays nice with many open-source web applications such as Joomla, WordPress and Magento, which is great.

To Publish or Not to Publish: Google Page Creator

Google is beta testing Google Page Creator that lets anyone with a Google account to create and publish a web page.

Google Page Creator Interface

The interface is very simple and easy to use. The online tool creates all the html code in clean XHTML with CSS to style the content. Like all other Google applications, the Page Creator has a very user-friendly interface and offers ways to change the layout and 100 MB of space to publish your web site. Also, you can choose from 5-10 different templates with different color schemes to style your homepage any way you want.

Take a test drive and see for your self!