Tag Archives: marketing

Super Bowl Ads

Superbowl 2007Since most of us in the U.S. will be watching the Super Bowl game this Sunday, we pay as much attention to the ads throughout the game as to the game itself. Why? Because, when companies spend $2.6 million for a 30-second ad marketing their product or service, it has to be good….

Speaking of Super Bowl Ads….NY Times has an interactive presentation of all previous Superbowl ads that you can watch with some interesting facts about the ads. YouTube also setup a site for this year’s Super bowl ads.

Made in U.S.A

What does Made in U.S.A mean today to a consumer?

Levi’s, Ford, Cadillac, Caterpillar, and Nike are few of the American brands that are known overseas…but do they stand for quality as they used to? What do consumers think of these brands today?

Today there are less and less products being made in the U.S. Most of the production of goods have been sent to China or to some developing country in Asia or Latin America. From cars to sneakers, all are made in ‘China’ or ‘Mexico’ or elsewhere.

There is a great article in NY Times on what Made in U.S.A means to consumers around the world today.

How can U.S. stay competitive while shifting production overseas? The answer is Innovation.